After 51 years at the iconic Vincente Calderon stadium, La Liga’s hipster favorites Atletico Madrid made the move across town this month to their brand new ground, the Wanda Metropolitano.
Boasting 68,000 seats – an increase from the Calderon by just over 10,000 – the world’s first “real mobile broadband experience” and commemorative plaques of legendary players, the stadium is cutting edge and built to the high standards demanded of modern sporting venues.
However, it does have one totally unique feature: the sponsor. Until now, Chinese brands have been limited to shirt sponsors, which are temporary and have no actual involvement in the club, but by putting their name on the stadium, Wanda Group has become the first major Chinese company to have a tangible, visible presence in European football’s top flight leagues.
Post a Comment